Hopefully, you and your business blog regularly. The benefits of doing so really are great, and we’ll get on to these shortly. If you don’t currently blog, why not? If you don’t have the time or think a blog really isn’t a worthwhile thing to do, you couldn’t be more wrong. Blogging doesn’t have to take long. You can even outsource the writing if you want to. It also isn’t a waste of time which quite a lot of business owners think. Your blog can improve your SEO credentials, and help you improve your conversion rates. Read on and you’ll see how….
Using Keywords to Drive Traffic to Your Website
One of the great things about a blog is it can increase traffic to your website. That’s the goal after all right?
It can do this in two ways: First, through keywords and second by offering a solution to a consumer problem.
Whereas you might not want to include awkward or difficult-sounding keywords in your website copy, you’ll be able to sneak them in when you’re blogging. You’ll also be able to find out what needs your customers have by analysing these popular keywords in your niche. This will allow you to create blog posts that should get people visiting your site for more info.
Establishing Yourself as an Expert
People want to buy from those in the know. They trust the experts. While your sales copy may suggest your products are high-quality and your service is the best around, how does a consumer know these words are true?
By creating blog posts highlighting your manufacturing methods or detailing answers to specialist problems, customers will have more of an idea about what you do, and will begin to place more trust in your claims.
If you create a blog post talking about your product or service, you’ll be able to end it with a call to action. While this might not sound like much, this small change in the way you market yourself can have a massive impact.
Marketers who pay close attention to their blog are 13-times more likely to sell a product compared to a business not using a blog.
More Social Media Shares
By 2020, 85% of customers will purchase something without having spoken to a human. What does this mean? It means customers are beginning to trust their own research, rather than slick sales talk.
If a friend posts a link to one of your blog posts on a social media site, your credibility instantly goes up in a customer’s eyes. It demonstrates a type of pre-selection, even if that might not be the case.
This is a win-win for you. You get to enjoy better visibility and an improvement to your brand image.
Start Blogging Today, It Costs You Nothing but Time
If you’re short on funds, blogging can be a great way to reach customers without having to outlay a hefty sum of money.
Even if you’re not short on funds, why would you choose not to utilize a free promotional method that will increase traffic to your site, improve your conversion figures, and establish you as a trustworthy voice in your field?
Are you blogging for your business? Comment below and let me know what works for you.
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