In my last blog I told you all about new Social Media platform Blab, Check it out if you missed it! This week, it’s all about getting the most out of your email marketing campaigns with free tools…

Email marketing is a tried and tested tool that can be used effectively as a part of your marketing plan. It‘s a reliable form of marketing and addresses to an essential need of your business; visibility. As a successful business owner you would want your business to be highly visible on the global platform. Internet is the most comprehensive and convenient way to make your marketing campaign a big success and this helps to mark your business strongly on a global forum. No matter how many new tools and plans come up, email marketing remains one of the most popular and widely used tool with costings as low as ‘£0! I have a list of top 6 email marketing tools that work effectively and best of all, they’re all for free!

Mail Chimp

If you‘re a small business owner with a subscriber list of less than 2000 subscribers across all lists in your account then with the Forever Free Plan by Mail Chimp you can send up to 12000 emails per month and that too without paying a penny. It‘s a completely FREE marketing tool with features such as the ability to create your own design, get reports and optimising email marketing campaigns.


Benchmark is another effective tool that can be used for your marketing practices. This completely FREE account allows you to send up to 14000 emails per month to a total of 2000 subscribers. Signing up with them gives you access to the entire lot of features offered by them like creating online surveys, customising email templates for all occasions and tracking email statistics.

Vertical Response

This company offers a FREE plan that allows you to store up to 1,000 contacts and sends up to 4,000 emails a month. It‘s suitable for those business owners that don’t intend to send high volumes of email. With Vertical Response you can create unlimited amount of sign up forms and they also allow you to use their autoresponder feature for free but for a limited time period. The company offers an additional feature of connecting one facebook and one twitter account with your Vertical Response account which helps you to stay connected with your social media contacts on a single platform.

Mad Mimi

Mad Mimi is another popular email marketing tool provider that offers a FREE plan with 2,500 subscriber option and ability to send up to 12,500 emails a month. Along with this it offers image hosting, reporting and tracking. To access additional features you can upgrade to their paid account that offers ability to customise your emails and set up drip campaigns.


ReachMail offers one of the most lucrative free plans with possibility to store up to 5,000 subscribers and capacity of sending 15,000 emails a month. It offers many features that any other tool provider offers. This includes creation of surveys, tracking, and reporting and social media engagement too. Therefore it supports you in the process of optimising email marketing campaigns that you’re working on.

Target Hero

Target Hero allows you to send unlimited emails to up to 1,000 contacts in your account and that too is FREE forever. You can create great looking campaigns, track the results of your email campaign and access their effective WYSIWYG editor. This tool is perfect for those with a small customer base and for those who intend to send emails to more than 1,000 contacts can upgrade to their paid plans.

So there’s your 6! If you‘re planning to start up with a limited subscriber list then one of these providers can serve you with your choice of free plans that can help in optimising email marketing campaigns for your business. Check them out and decide which one best suits your business and customer needs.

Remember there are also premium email marketing tools which include many more features. You can read a GetResponse review here.

Be sure to read up on Evergreen Content and why you it helps your business and SEO.

Contact me here with any questions and don’t forget to subscribe to get your free Social Media Tools & Resource Guide!


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