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Instagram has been around for a while now, but it’s still not too late to hop onto the bandwagon if you haven’t already done so.
From the outside, it may seem that this social media platform is only suited to teens or those who want to show off their selfies. That kind of assumption is wrong, wrong, wrong!
Instagram, you see, is a growing platform that caters to everybody. It’s one you can use socially, sure, but it’s also one which you can use to promote your business and improve your brand strength. If you’re wondering how you can do that, well, here’s how…
Create a Context
If you sell products or even services, you’ll have found that advertising can become a little tedious. Sure, the old-school methods of marketing a product still work, but it’s nice to be able to promote yourself in a fresh way. Instagram lets you do just that.
Add your product into a picture that looks stylish, yet natural. Give this picture some context. For example, make it relevant to whatever is currently happening – maybe it’s a hot day or a sports game is about to take place. This picture will stick in the minds of your customers, and will go some way towards creating a need. As the human brain processes images 60,000 times faster than text, showing off your product is better than raving on about it.
When on Instagram, it’s easy to get caught up in the fun of it. Even if you’re using it for business purposes, coming up with interesting new pictures can be addictive.
While you’re unlikely to flat out fail on Instagram, you may risk mediocrity if you don’t analyze the success of your campaigns. Instagram will allow you to see which of your photos are most liked, and most commented on. This should help inspire you to create new photos that follow a similar successful pattern. Even if you think you know people, your analytics page is likely to surprise you.
Why would a person want to follow a business on Instagram? That’s a valid question. The answer is because those businesses that are successful on Instagram don’t feel like businesses. Much of the stuffiness is gone.
It’s normal for companies to share pictures of their staff online, or even photos of their office done up to the rafters for Christmas. Instagram can also be a place to pass on seasonal messages to customers, or even display something cheeky!
Such behavior encourages participation and people really do enjoy communicating with the brands they love.
Finally, Go for Quality
Every day, more than 75 million people log in to their Instagram account. There are 300 million users monthly, meaning 20% of all internet usage is to this particular site.
Because of this, there is some competition for attention. But that’s not too big of a deal. Those who understand how to use the platform will know everybody is drawn to something different.
When uploading content, you do need to make sure it’s of a high quality. That includes text (check for spelling errors) and images (HD whenever possible). As so many businesses are taking Instagram seriously, it could count against you if you don’t.
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